Communication is defined as “the process of passing information and understanding from one person to another, it is essentially a bridge of meaning between people” All communication is essentially sharing of information or some message. Communication is the most important of our social activities. We can classify communication as interpersonal, intrapersonal, group communication, Meta communication, upward, downward, lateral, diagonal, formal, informal, oral, written or non verbal communication. In terms of Business “Communication is an important requirement of every business. A businessman participates in the process of communication in many ways. विकर्ण या पारस्परिक संचार में विभिन्न स्तरों पर लोगों के बीच सूचना का प्रवाह शामिल होता है जिनके पास सीधे रिपोर्टिंग संबंध नहीं होते हैं। उदाहरण के तौर पर, विपणन विभाग के कुछ कर्मचारियों के प्रशिक्षण के संबंध में प्रशिक्षण पर्यवेक्षक और विपणन प्रबंधक के बीच संचार, विकर्ण संचार है। इस प्रकार का संचार सूचना प्रवाह को गति देने, समझ में सुधार लाने और संगठनात्मक उद्देश्यों की उपलब्धि के प्रयासों के समन्वय के लिए किया जाता है। Objectives/Purpose Of Communication The objectives of communication are dynamic and ever-changing. Some of the common objectives of official communication are to get or give information, to ask for or give instructions or advice or suggestions, to make requests, to persuade other people to agree with us.

Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large.

Sometimes, we communicate with the intention of complaining, or warning; but unfortunately, we do this angrily and get into arguments. If we learn to complain and warn in an acceptable and constructive manner, our serious intention can be conveyed quite effectively without damaging relationships. In order to caution, counsel, clarify, apprise, evaluate, reprimand, organize and numerous such objectives, we make use of communication. • Fidelity of Communication: the distortion free quality of a message is called fidelity. An effective person gets the message across to others with minimal possibilities of misunderstanding. • Economy: In an effective communication a minimum of energy time, symbols and cues are used to encode message without losing its fidelity and impact. • Congruence: An effective communication integrates both verbal and non-verbal cues.

• Influence: The most important criterion of effectiveness is the influence that the communicator is able to exercise over the receiver of the communication. Influence means the communicator achieve the results he intended.